From the time I left school and realised that I cannot run away from the responsibility of employment I made the conscious decision to work for SMME’s – mainly because I wanted to get a clear picture (the unedited version) of what the word “start-up” really means but the main decision influencer was because I see the need for start-ups to receive support from a capacity point of view. More often than not people think that what they need is capital when in actuality, no amount of capital can get you the skill you require and neither can capital make up for the lack of growth – that requires a combination of things that we could write a whole new article about – and of course you can agree or politely argue the point logically. But in an effort not to digress, let me continue.
Fast forward to five years later, currently employed at in a black owned SMME, having worked in three which have all the been in operation for more than five years; I have been troubled by the strange behaviour small business owners display when they constantly feel the need to feed into a reality that is bright on the outside and broken inside.
I have seen many a hashtag in my life but none as annoying as #Entrepreneurship. What’s bothersome about this life is the unrealistic picture it paints of the working world. The dishonesty makes my soul bleed! There is nothing glamorous about running a business; it is not only tiring but it is draining, it is draining emotionally, it drains your resources and it in turn drains your employees.
Nobody tells you how hard it but their all so eager to tweet the rewards, Instagram the profits and dramatise the returns; but the truth is not dressed in bling. Life is hard enough without having to deal with the fact that you might want end up working for people who come into the office at twelve, ask you how your day was and leave at four and then tweet #entrepreneurship. Not only is it disheartening it is false advertising!
If you’ve ever worked for a small company you’ll realise the amount of effort that goes into ensuring that you have a constant and consistent income. You’re benchmarking and we live in a society that doesn’t think quality is an integral part of a process so under no circumstances can you compromise on any part of your processes. You pour your heart and soul into assisting someone or a group of people to get their brand where it needs to be and you’re shocked when you log onto Instagram to see a veil on your hard work covered by testimonials of how hard THEY’VE worked.
At this point your probably shocked out of your eye balls at the exaggeration. After a moment you are no longer shocked but amused at the embellishment of the truth. Puzzled because would it not be easier to just speak the truth? Would it not be that once people get a clearer picture of what issues you encounter on your day to day “grind” they are able to:
1. Redirect their visions and align these to how much time and effort their supposed to put in to “making it work”
2. Respect the rewards and realise that they are a direct result of those sleepless nights
3. Be Inspired